We’ve been handling the reputation management and marketing for some large businesses for awhile now. Figuring out the best way to tackle the growing problem of online review sites has been not the easiest of tasks. Our first attempt was a stab at filtering customers who had a positive experience from those who had a negative experience.
Here is how we did that
1. We knew we needed a software system to aid us in filtering experiences. We developed a product called Reputation Guardian. Reputation Guardian is a software that takes customers to a filter page like the one below
Customers arrive on the page to find a video with company branding greeting them and asking them to select a star rating that represents their experience.
2. There are 2 things that can happen from here. We’ll start with the negative route. If a customer has had a bad experience at the business then they are going to select between 1 or 2 stars. When they do this, a different page comes up with a different video. This video specifically addresses the customers negative experience and asks them to leave the details of their experience in the comment form below
3. Now, let’s say a customer has had a great experience. When they click on 4 or 5 stars, they are taken to yet another different page with a different video that specifically addresses their positive experience. Then the video directs them to leave their review on a 3rd party directory site of their choosing. Below the video, the are clickable images that link out to that businesses various 3rd party directories. Check it out below.
This simple system has proven to be quite effective at filtering Good reviews from bad reviews, in that we’ve gotten a lot of the bad reviews submitted through the portals, but the problem is that the good reviews on directory sites are another story.
So to summarize, the breakthrough here was that our filter system has proven itself to be effective to keep bad reviews away from directory sites.
Now, the other breakthrough (and what I’ll go into in my next post) is how to get more positive reviews on those directory sites.
So be on the lookout for that, it’s definitely a game changer.
P.S if your interested in licensing our Reputation Guardian software for your own site, just give us a call or shoot us an email.